Signals
Sunday, August 2, 2026 · since Monday
Needs you today
Ranked by what changed and how long nobody has answered. Capped at five.
Novak & Sons Construction
Peter Novak · owned by Alex Rivera
Got worse
no reply from us in 2 days
A competitor was named on price, and the quote Alex promised the same day has not gone out.
“Meridian’s quoting us about eight percent under you — I need something back before I take it to my partner.”
Call · Alex Rivera & Peter Novak · Fri Jul 31, 2:22pm · 14 min
Brightline Interiors
Carla Jimenez · owned by Sam Whitfield
New
3 in, 1 out, since Thursday
She has reached out three times and been answered once — and her latest message added her director to the thread.
“Adding Marcus here so he’s in the loop. We still don’t have install dates and the client is asking me daily.”
Email · Carla Jimenez to Sam Whitfield, cc M. Reyes · Sat Aug 1, 4:12pm
Marsh Freight Co.
David Marsh · owned by Maya Chen
New
silent 24 days
Weekly contact for four months, then nothing. The last conversation was about a delivery that ran late.
“That’s the second time this month the truck missed the window. I’ll let you know how we want to handle it.”
Call · Maya Chen & David Marsh · Thu Jul 9, 10:40am · 6 min
Drifting
Trending wrong, not yet urgent. This is where the value is — nobody notices these by hand.
AccountSignalTrendOwnerConfidence
Okafor Development
We answer slower than we used to
4h → 2.1dMaya Chen
Pinecrest Builders
Same billing question, third time
3× in 5 wksSam Whitfield
Reyes & Daughters
Two commitments slipped in a row
2 missedAlex Rivera
Castellano Tile
Contact volume falling
−61% / 30dMaya Chen
Halcyon Group
Quiet since the last order
12 daysDana Halloran
Ibarra Cabinetry
Active, but not yet a confirmed contact
5 interactions—
25 accounts steady. Contact rhythm normal, no commitments overdue, nothing escalating.
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What this page cannot see
Only your side of the conversation. If a client complained to a colleague on a personal phone, Baton never saw it. No signal is not the same as no problem — a steady account is one Baton has nothing on, not one it has verified as healthy.
Every signal here is an observed event with a quote behind it, not a mood score. Baton does not rate how people sound, and does not rank your employees. Tone is read at the account level, as evidence, and only where it is quotable.